Mentor Digital was delighted to be given the opportunity to rebuild the business arm of the RAC website. The website was designed to showcase the variety of breakdown and recovery products available for their business clients. The objective of the project was to deliver an SEO-friendly website with clear pathways, as well as providing RAC with a fantastic-looking website with a clear user experience. This project included the following deliverables:
- Discovery
- UX / creative design, and HTML prototypes
- Infrastructure review and enhancement
- Umbraco CMS development
“Mentor made a hugely complex and large scale migration super simple and a joy to work on. The site looks great and was delivered really efficiently on a tight schedule.”
What we did
The project began with a discovery phase the purpose being to develop a detailed understanding of the project goals and requirements.
Mentor's Digital UX and Creative team then came together to deliver a refreshed look and feel to apply to the new site. Seamlessly integrating the established RAC branding into the designs. The end result is an impact design crafted to support the overarching project goals of creating clear pathways so users can access information on the products and services RAC can offer to businesses.
