Capita's brand style is bright, colourful and makes use of playful icons, so it was an exciting challenge to translate this into an engaging animation. We worked with Capita to hone their script before our team brainstormed the best approach for the video to take. We were responsible for;
- Creative direction
- Design & Illustration
- Storyboarding
- Animation
- Voiceover Production
We sent detailed storyboards to Capita for concept approval then moved onto the designs, which Capita also loved. Our experienced animators added a touch of life to the video and the voiceover was laid down by one of our in-house team. By pairing animation with real imagery, we created a distinctive and eye-catching look and feel.
