With a diverse set of global stakeholders and a complex set of themes and services to communicate, we prioritised finessing a clear narrative and script before moving onto visual identity. Over the course of the project, Mentor delivered:
- Collaborative briefing workshop
- Video scripting
- Concepts and storyboarding
- Voiceover selection and direction
- Full animation and production
- 2 minute film with subtitles
Connecting the dots
- ACU had limited photographic and video resources available for the project - we overcame this challenge by using a dot-based overlay to bring cohesion to images and video of varying degrees of quality.
- The dot-based design builds on the ACU logo and was heavily informed by the connections that sit at the heart of the ACU's offering.
