Mentor Digital partners with several major Membership Organisations across the UK, and has been an Umbraco Gold Partner for nearly 10 years. We are major advocates of the world's leading open source .Net CMS, and it is therefore no surprise to us that in a recent MemberWise survey Umbraco has been voted the number one choice for membership organisations, associations and charities in the UK.
Umbraco the preferred CMS for membership associations
The MemberWise Digital Excellence Survey highlights that Umbraco is the leading CMS among medium to large membership organisations in the UK. The survey, which gathered insights from a wide range of membership associations, found that 62% of these organisations choose Umbraco as their preferred CMS. This places Umbraco firmly in the top position, thanks to its user-friendly interface, flexibility, and robust feature set. As the numbers reveal, Umbraco is the CMS of choice for organisations that prioritise digital excellence.
Highlights from the MemberWise Digital Excellence Survey
The recent MemberWise Digital Excellence Survey provides valuable insights into the digital strategies of membership organisations. This comprehensive study underlines the significance of choosing the right CMS for achieving digital excellence. According to the survey:
- Umbraco stands out as the leading CMS utilised by medium to large membership organisations.
- Membership organisations predominantly rely on Association Management Systems (AMS) (74%), Content Management Systems (CMS) (62%), and email marketing (58%) as their top technology tools. A substantial majority (65%) have successfully integrated AMS and CMS systems.
- The onset of the COVID pandemic expedited digital transformations by a magnitude equivalent to advancing five years' progress within the initial 18 months.
- Presently, there exists a heightened focus on enhancing members' user experience and value. Associations' websites are expected to facilitate self-service functionalities and provide value-driven experiences encompassing online participation, videos, and images.
- 40% of member organisations now structure website content based on audience preferences rather than internal departmental delineations, a notable increase from 30% in 2016.
- CMS tools are leveraged by 62% of organisations to personalise and automate members' online experiences.
- Approximately 37% of membership organisations utilise CMS for gauging engagement levels.
“The Digital Excellence report is designed to help inform the Membership and Association Sector on the digitally focused strategies that will provide their members with interactive, engaging and value-driven online experiences.”
Richard Gott, MemberWise Chair and Founder
Enhancing user experience with Umbraco
In a post-COVID era, where digital transformations have accelerated by five years within the first 18 months of the pandemic, the emphasis on enhancing members' user experience has become paramount. Members now expect their associations' websites to enable self-service and deliver value-driven experiences with online participation, videos, and images. Umbraco facilitates these expectations by offering a user-friendly interface that allows non-technical users to update websites with ease, reducing the need for extensive IT support.
Umbraco also excels in personalisation, with 62% of membership organisations using the CMS to automate and personalise members' online experiences. This personalisation fosters member engagement and strengthens the sense of community.
“Umbraco is the number one CMS used by medium to large membership organisations in the UK.”
'MemberWise' Survey
Umbraco's flexible approach for agility
In an era where digital trends are in constant flux, agility is crucial. Umbraco's composable approach allows membership organisations to adapt and innovate quickly. Whether it's integrating with third-party tools, implementing new features, or adjusting content structures, Umbraco provides the flexibility needed to stay ahead of the curve. The modular and composable architecture of Umbraco means that organisations can customise their websites to suit their specific needs. This adaptability is invaluable for membership organisations, where each has unique requirements and goals.
Get in touch for a free consultancy session
If you're interested in utilising the power of Umbraco for your membership organisation, you can get in touch with us now at Mentor Digital. Our team of experts is here to help guide you through your next project. Our expert team has helped many membership associations including National Governance Association, National Deaf Children's Society, Royal Town Planning Institute and Research in Practice.
Our work for membership associations
Our expert team has helped many major membership associations and charities to achieve their digital transformation goals, by implementing Umbraco CMS.
